What The Boxed?!
For this 360° campaign, I worked with the in-house creative team to concept and oversee execution of Boxed’s largest campaign to date. We leveraged the lack of national brand awareness to introduce Boxed and its core value props by linking to introductory storytelling messaging. This helped increase brand awareness. I was a part of every touch point including conception, pre-production, on set art direction, editing and delivery of all assets.
:30 TV Spots
:15 TV Spots/OLV
:06 Social Bumpers
Onsite Placements
Organic Social
Paid Social
